Strategy

Strategy

Our strategy consists of three major elements:

Firstly, we keep developing to maintain leadership in innovative beauty device technologies. The BYAS devices are constantly improved, with the current Face Lifter having already passed its third and the Body Lifter and the Eye Lifter its second innovation loop.

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Strategy Popup

Strategy

Our strategy consists of three major elements:

Firstly, we keep developing to maintain leadership in innovative beauty device technologies. The BYAS devices are constantly improved, with the current Face Lifter having already passed its third and the Body Lifter and the Eye Lifter its second innovation loop.

Secondly, we sell BYAS as a holistic system. The Face Lifter and the Eye Lifter come with a set of cosmetics and the Body Lifter with nutritionals, all of them have highly effective, cutting-edge ingredients in their formulation. The devices plus a targeted range of consumables ensure we cater for the consumers´ beauty needs in a very comprehensive way. To round off the offering, customers can have their BYAS cosmetic products and BYAS nutritionals delivered comfortably and directly at home, month after month and at special prices. With this approach we work on building the largest customer base in the industry.

Thirdly, we knew we would need a totally new sales concept for marketing BYAS effectively. Obviously, everybody knew a lot of people who were interested in looking younger and losing weight, but not everybody was up to explaining the technology involved or selling devices on their own right from scratch. So we developed the concept of Social Club Selling. Social Club Selling unites the advantages of the three most effective distribution channels –direct marketing, franchising and e-commerce –and creates the foundations for a totally new generation of entrepreneurs. New partners can invite their friends to their club by giving them a voucher for a free wrinkle-reducing or weight-loss treatment. Trained partners present the products. This has led to successful sales in a relaxed but professional atmosphere in over 50% of all cases.

Mission

Mission

Our mission is to help people get professional results in Natural Skin Rejuvenation and Natural Body Forming by providing cutting edge beauty hi-tech for an affordable price and also build a longterm income successfully by providing them with perfect services & operational processes and a first-class business infrastructure across Europe.

Vision

Vision

Technologies have always improved the way we live: The car enabled us to travel distances, comfortably and within a reasonable period of time. And the mobile phone let us stay in touch with our beloved ones, regardless of time and place. The same technological revolution takes place now in the beauty industry, with modern technologies replacing dangerous cosmetical surgeries or cremes without real results.
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Vision Popup

Vision

Technologies have always improved the way we live: The car enabled us to travel distances, comfortably and within a reasonable period of time. And the mobile phone let us stay in touch with our beloved ones, regardless of time and place. The same technological revolution takes place now in the beauty industry, with modern technologies replacing dangerous cosmetical surgeries or cremes without real results.

True wealth is only created with disruptive technologies, which, in turn, create new and huge markets and market leaders. As the world´s leading company in the beauty device market, we want to bring modern technologies to peoples´ homes around the world with the Face Lifter and the Body Lifter. At an affordable price, we want everybody to look up to 10 years younger & turn back time and feel great & confident about their look any time at all ages. At the same time, with the beauty technology market having a worldwide potential of hundreds of Billions of Euros, we want to give every distributor the opportunity to market unique and patented products, catch their piece of this lucrative new market, build a sustainable income and achieve their personal and financial freedom. Discover BYAS, Professional Home Beauty Hi-Tech!

History

History

WellStar started in 2004 as a classic direct marketing company in the food supplement sector.

In 2013, BYAS has been developed to enable everyone to fulfill their two greatest and most important personal desires: First, the desire to be slim and healthy and secondly, the desire to look young and beautiful… and continue to do so well into old age!
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History

History

WellStar started in 2004 as a classic direct marketing company in the food supplement sector.

In 2013, BYAS has been developed to enable everyone to fulfill their two greatest and most important personal desires: First, the desire to be slim and healthy and secondly, the desire to look young and beautiful… and continue to do so well into old age!

Today, the uniquely innovative holistic BYAS product line includes the revolutionary BYAS FACE Natural Skin Rejuvenation System and the BYAS BODY Natural Body Forming System, both have set new standards in the beauty industry.

Every day, more than 100.000 customers in Europe are extremely excited about the sensational results they achieve with our WellStar-exclusive Bionic Youth Activating System.

Our offices are located in the chic and modern Mitte-area of Berlin (European headquarter) and the stunning Buda side of the city of Budapest (regional south-east headquarter).

Team

Team

Christian Wiesner | Founder & CEO
Jörg Zimmermann | Chief Sales Officer
Sebastian Schulz | Chief Marketing Officer

Popup Christian Wiesner

Christian Wiesner

Founder & CEO

Christian looks back to more than 10 years international experience as an active networker. He was one of the industry´s most successful leaders in Europe with an overall team size of 120.000 customers. Utilizing his vast specific expertise, Christian founded WellStar in 2004 and has been heading the company since then as CEO and Chief Strategist. As such, he is driven by two main goals: Firstly, to create new markets with products that are extremely innovative and to reach the top in these markets and stay there. And secondly, to create sales strategies and concepts that ensure partners have a sustainable and stable income, using customer-oriented Social Club Shopping. As an innovation leader, Christian is guided by the vision to always reinvent his company and thus help shape the future.

Popup Jörg Zimmermann

Jörg Zimmermann

Chief Sales Officer

Jörg has more than 20 years top experience in the Network Marketing industry with own teams totaling more than 50.000 partners in numerous European countries. Jörg has a particularly comprehensive expertise in all aspects of the basic strategies underlying the network business. He travels tirelessly across Europe and coaches WellStar's Partners and Top Leaders in the WellStar Momentum Success System to ensure they duplicate their BYAS Beauty Business successfully.

Sebastian Schulz

Chief Marketing Officer

During the past 22 years, Sebastian held managerial roles in Marketing Management and Brand Building at different European market leaders in their fields, such as the automotive accessories industry or the fitness & vitality industry. At WellStar, Sebastian is steering the fortunes of BYAS as a brand with high attention to detail and ensures cutting-edge sales support & promotion tools are available for WellStar´s Partners. In addition, Sebastian acts as Christian´s sparring partner with regard to improving and expanding the product portfolio of BYAS. He is also in charge of its execution. Sebastian’s mission is to make BYAS the leading hi-tech beauty brand in the world and provide a highly lucrative BYAS Beauty Business to as many people as possible.

Elke Funke | Finance Manager
Nele Vandevelde | BYAS Sales Trainer & BYAS Knowledge Board
Arman Emami | Design of BYAS Professional Home Beauty Hi-Tech Devices

Popup Nele Vandevelde

Nele Vandevelde

BYAS Sales Trainer & BYAS Knowledge Board

At the beginning of her professional career as a skin expert in the 1990s, Nele specialized in cosmeceuticals and new skin treatment technologies. Afterwards she established her own skin clinic in Belgium, while further following and applying new technology developments in skin care such as iontophoresis, sonophoresis, radio frequency and EMS. Nele has a specific in-depth expertise in performing technology-based treatments coupled with her experience to sell skin care solutions successfully. Accordingly, Nele facilitates WellStar´s Partners with comprehensive trainings. Her mission is to continuously improve their ability to sell BYAS successfully to customers.

Popup Arman Emami

Arman Emami

Design of BYAS Professional Home Beauty Hi-Tech Devices

Arman Emami is awarded for its design concepts with a total of 58 national and international design awards and has filed applications for more than 43 patents for his design concepts (mainly in the field of electrical engineering, home appliances and lifestyle). Since the beginning of the international Red Dot Design Awards, Emami´s design agency Emamidesign www.emamidesign.de, which is located in Berlin, has continuously led the ranking of design agencies for the best design concepts (status as of 2016). At WellStar, Arman Emami is exclusively responsible for the design of the innovative BYAS Professional Home Beauty Hi-Tech devices, that he executes aesthetically at the highest international level with an organic and reduced to the essential language of forms, clean lines and a sensual touch.

Publications
The mental ergonomics (essay, 2012)
Reduction of cost of materials (essay, 2012)
Product integration in everyday life (essay, 2012)
Sustainability and obsolescence (essay, 2012)
360° Industrial Design. Fundamentals of analytical product design (manual, 2014)

www.emamidesign.de

Jan Gentzsch | Office Manager Headquarter Berlin
Sebastian Janns | Head of Customer Service Europe